2023 RAV4 Prime

Starting From $41,590*

Starting msrp*

2023 RAV4 Prime

Trims

2023 SE
2023 Toyota RAV4 Prime
$41,590 starting MSRP* Starting msrp*
38/94 Est. MPG** Est. mpg
2023 XSE
2023 Toyota RAV4 Prime
$45,460 starting MSRP* Starting msrp*
38/94 Est. MPG** Est. mpg

Available Colors

Supersonic Red/Midnight Black Metallic Roof<sup>1</sup>
Supersonic Red<sup>1</sup>
Magnetic Gray Metallic
Silver Sky Metallic
Blueprint
Ice Cap
Midnight Black Metallic
Silver Sky Metallic/Midnight Black Metallic Roof
Wind Chill Pearl/Midnight Black Metallic Roof<sup>1</sup>
Magnetic Gray Metallic/Midnight Black Metallic Roof
Blueprint/Midnight Black Metallic Roof

Exterior

Supersonic Red/Midnight Black Metallic Roof1

Features

Feel the power.

Feel the power.

With an impressive 302 combined net horsepower and AWD, RAV4 Prime is our most powerful RAV4 yet. Plug in to charge up with an EPA-estimated range rating of 42 miles of EV-only driving2, and keep it going with its plug-in hybrid engine’s EPA-estimated combined 94 MPGe rating3.

Find your comfort zone.

Find your comfort zone.

RAV4 Prime’s available steering wheel-mounted paddle shifters put its power directly in your hands, while available SofTex®-trimmed4, heated-and-ventilated front seats give you the support you need to take on all your adventures. And with RAV4 Prime’s available panoramic roof, you can soak up the atmosphere from every point of view.

Tech that keeps up with you.

Tech that keeps up with you.

Take advantage of an available 10.5-in. multimedia display, an available Head-Up Display (HUD) and 12.3-in. color Multi-Information Display (MID) to give you all the info you need for a drive that’s centered around you.

Hybrid Battery Warranty

Hybrid Battery Warranty

Peace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty5 for 2023 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first.

19-In. Wheels

19-In. Wheels

RAV4 Prime XSE’s 19-in. alloy wheels provide a dramatic flair and show off this SUV’s sporty side.

Like what you see?

See our available RAV4 Prime models

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* MSRP excludes the Delivery, Processing, and Handling Fee of $1,095 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra, Toyota Crown), $1,335 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra and Tundra Hybrid). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.
** EPA-estimated 94 combined MPGe rating for 2023 RAV4 Prime. MPGe is the EPA-equivalent of gasoline fuel efficiency for electric operation. EPA-estimated 38 combined gas-only mpg. Use for comparison purposes only. Your MPGe/MPG will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.
1 Extra-cost color.
2 EPA-estimated 42-mile all-electric driving range when fully charged for 2023 RAV4 Prime. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.
3 EPA-estimated 94 combined MPGe rating for 2023 RAV4 Prime. MPGe is the EPA-equivalent of gasoline fuel efficiency for electric operation. EPA-estimated 38 combined gas-only mpg. Use for comparison purposes only. Your MPGe/MPG will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.
4 SofTex® is a registered trademark of Toyota Motor Sales, U.S.A., Inc.
5 For Toyota hybrid, plug-in hybrid, and fuel cell and battery electric vehicles beginning with model year 2020, the hybrid (HV) battery is covered for 10 years from original date of first use or 150,000 miles, whichever comes first. Coverage is subject to the terms and conditions of your New Vehicle Limited Warranty. See Owner’s Warranty and Maintenance Guide for details.
Toyota of Brookhaven 31.5789315, -90.4703726.